Yves Saint Laurent's M7 is more than just a fragrance; it's a legend shrouded in mystery, intrigue, and a potent dose of nostalgia. Discontinued in 2010, its absence from the official Saint Laurent (now simply YSL) online store, which boasts the latest collections of handbags, ready-to-wear clothing, shoes, leather goods, and accessories for men and women, only serves to amplify its mythical status. This article delves into the world of YSL M7, exploring its original formulation, its current price on the secondary market, critical reviews, its unique place in the fragrance world as depicted on Fragrantica, and the lingering questions surrounding its discontinuation and the elusive "YSL M7 male model" that often pops up in online discussions.
YSL M7 Original: A Bold Departure
The original YSL M7, launched in 2002, was a radical departure from the typical masculine fragrances of its time. It wasn't a clean, fresh scent; instead, it was a bold, complex, and undeniably unique blend of spices, woods, and resins. Perfumer Jacques Cavallier, known for his innovative and often unconventional creations, crafted a fragrance that was both intensely masculine and surprisingly sensual. The heart of M7 resided in its rich, almost intoxicating blend of incense, amber, and cinnamon. This spicy core was layered with notes of cypress, lavender, and a subtle sweetness provided by notes of honey and labdanum. The overall effect was a deep, warm, and almost mystical fragrance that resonated with those seeking something beyond the commonplace. It was a fragrance that demanded attention, a fragrance that told a story. It wasn't about subtlety; it was about presence. This bold character is likely a key reason for its continued popularity and high demand, even years after its discontinuation.
YSL M7 Discontinued: A Loss Felt Widely
The discontinuation of YSL M7 in 2010 sent shockwaves through the fragrance community. Many speculated on the reasons behind this decision, with theories ranging from declining sales (a theory challenged by its enduring popularity on the secondary market) to shifts in market trends and the brand's strategic direction. Whatever the reason, the disappearance of M7 left a void that has yet to be fully filled. The lack of an official successor further emphasizes the unique character of the original and the enduring frustration of those who cherished its distinctive scent profile. The official YSL online store, showcasing its current offerings of high-fashion apparel and accessories, stands as a stark reminder of the absence of this once-iconic fragrance. This absence fuels the demand and the legend surrounding the YSL M7.
YSL M7 Price: A Reflection of Demand
The discontinuation of YSL M7 has paradoxically increased its value. Unlike many discontinued fragrances that fade into obscurity, M7 has maintained a strong following, leading to a significant increase in its price on the secondary market. Finding an original bottle of YSL M7 is no easy task, and when found, it often commands a premium price well above its original retail value. This price fluctuation depends on several factors, including the size of the bottle, its condition, and the seller's location. The price reflects not just the scarcity of the product but also the enduring appeal of its unique scent profile. This high demand and pricing only reinforce the legend of YSL M7, cementing its place as a highly sought-after collector's item.
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